Spis Treści - Table of Contents
Managing Content Product and Motivation in Meetings and Events Industry, Krzysztof Celuch, Warsaw 2015, ss. 240
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(…) The aim of this monograph was to present the essence of the meetings and events industry on the Polish market with an European perspective. Meanwhile, through applying a qualitative analysis of e.g. its products, that is meetings organised by Polish companies, the author wishes to show the professionalism and economic value of this branch of the economy.(…)
Within the scope of analysing the future of the industry theme, the author formulates ten postulates whose execution over the next ten years could have a positive influence on the professionalisation of the Polish meetings industry. He also identifies specific solutions, which could be implemented in the European reality.
This publication constitutes a summary of the Polish meetings industry and, at the same time, a tool for identifying further steps to strengthen it, both at a basic level and among people who have professional dealings with it.
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